Our Story

Sandton Chronicle 1993

Masquerade was founded in 1990 by two sisters – Maureen Apker, mom and ballet teacher and Dianne Criticos, a business owner and mother of four. Combining their theatrical, creative and entrepreneurial skills,these sisters created a successful business that has brought fantasy and fun to so many occasions.

Since then, Masquerade’s ownership has changed hands slightly from two sister to mom and daughter, and while expanding, we remain a close-knit family business.  We take pride in our stores in Bryanston and Sunninghill, Johannesburg, as well as our new, exciting online store.  We offer more than just a fancy dress costume, we offer a warm and friendly in-store experience, where each of our staff and customers alike are considered an integral part of this one big happy family!


Very proud Dianne Criticos opens her second Masquerade Store in Meadowdale, JHB 2009

Our Vision

To be the best, most trusted and respected company in our industry, with the most creative and largest product availability in costumes and fantasy.


Our Mission

To spread cheer and encourage the celebration of life.  To inspire pride and loyalty in our colleagues and customers by delivering sustainable growth and profit through continuous innovation, outstanding quality and service in an enjoyable and fun environment.




We’ve come a long  way and have made memories to last a lifetime.  We’ve decide to share a few of those with you below! Here’s to creating many more happy memories with our Masquerade fam!